With this information and your customers’ permission, you can run highly effective and targeted marketing campaigns. But WiFi marketing isn’t only about enticing your customers to come to (and stay at) your venue. Offering free WiFi will give you more access to customer data and insights that will help you deliver a better customer experience.
This process is sometimes referred to as “social WiFi marketing.” So what’s the point of all this? Diners benefit from the convenience of free WiFi – helping them save on data costs – and you benefit with increased revenue and brand awareness. WiFi marketing software is a type of digital marketing and customer engagement solution that businesses can use to deliver location-based advertising and analytics. The main purpose of WiFi marketing software is to capture customer data, such as names, email addresses, number of visits etc., so that businesses can better understand their customers and boost sales.
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With digital marketing taking its place as the world’s ultimate form of advertising, offline businesses are looking for solutions so that they can participate in this digital revolution. This means that many marketing companies are branching out to offer similar services. But you can also use WiFi as a beneficial marketing tool to help maintain loyalty and drive further engagement. An innovative solution lets you harness the information users provide to both improve their experiences and also benefit you. The data collected from WiFi Marketing will become more sophisticated. Businesses will gain deeper insights into customer preferences and behaviors, allowing for even more targeted campaigns. WiFi Marketing allows businesses to capture valuable customer data, including email addresses and phone numbers.
Read more about email capture wifi system here. Connect to your guests with automated marketing messages that brings customers back including our robust library of ready to use holiday promotions. High reviews are important to a business and Zenreach lets you manage your reputation in real time. Merchants have experienced up to 10% increases in positive reviews within 30 days. You can point happy customers to popular review sites while interacting personally with anyone who may have had a bad experience. Zenreach can help you contact them before they post a negative review. Connect with your customers via local WiFi marketing and send automated bounceback promotions after they visit to generate the repeat foot traffic your business needs.
After COVID-19 restrictions are lifted, customers will be dining out again – and you want your business to be at the top of their minds. Businesses can increase awareness about their free WiFi service by displaying signs or posters in their physical locations and informing customers about the availability of the service.
It is no surprise if WiFi marketing is not the first thing that comes into your mind. Choosing the wrong WiFi supplier might also mean you won’t have the functionality to implement integrations, such as with your loyalty schemes and user databases. By choosing a platform that does let you achieve both, you can easily send out targeted messages to your visitors and also take full control of integrated loyalty schemes. Again, as it’s likely that the WiFi provider will offer their branding instead, the likelihood is that they’ll also push their own products, packages and services to your users. So you’ll miss out from both angles – you won’t raise the awareness of your brand and you’ll fail to upsell your other services. If you choose a WiFi provider that doesn’t let your platform become fully-branded, then you could be losing out on a big chance to promote your services even further. When it comes to WiFi marketing, not only do you need to provide a great service for your users but you also need to help get your name out there even more and stay in your visitors’ minds.
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This makes the message very relevant to the person receiving it. Other characteristics, such as the number of visits, age and gender info can also be implemented for further targeting. Not only do 96% of customers prefer locations that offer free WiFi, but they also return to those venues more often. And your restaurant’s guest WiFi network allows you to do so much more than simply offer free wireless Internet. In this article, we break down the benefits of restaurant WiFi and explain how you can benefit from WiFi marketing for restaurants. Setting up the WiFi marketing solution is neither difficult nor time-consuming. Essential features can be running within days, although most customers implement advanced features – such as customer location tracking within a location – over time.
Make no mistake, people are actively looking for restaurants that offer WiFi. How else would you explain that more than 2,400 people search for “WiFi restaurant near me” every month? These people are more likely freelancers looking for a place to work that has a strong WiFi connection. Studies indicate that 33% of people choose businesses that have free Internet and about 67% of people indicate that they would like the businesses they visit to offer free WiFi. If you want to make the most of this tool and achieve your goals or KPI’s of your business read on. We will show you 10 ways to use your business WiFi in your marketing strategies.
Using this data, along with additional insights from the data dashboard, makes it easier for users to understand their average in-store customer. This gives businesses a leg up in developing future marketing campaigns. Send timely offers, recommendations, and important information directly to your visitors’ devices, enhancing their experience while driving loyalty. After your customer enters their email and mobile number they will receive timely offers, promotions, messages or alerts that you set. Then sit back and let your automated promotions and scheduled campaigns bring customers back more frequently. ADD – Birthday clubs, Rewards, Mobile coupons and incentives to your marketing campaigns. You’ll get the tools you need to collect contacts faster and engage customers more effectively, and you’ll also get results you can see for yourself.
