Based on statistical evaluation, we show that TV-moment-based search promoting could be effective for optimizing sponsored search advertising for each TV-advertised brands and their opponents. We additionally document the mechanisms driving such…
Uniting Diverse Thoughts Under One Roof
Based on statistical evaluation, we show that TV-moment-based search promoting could be effective for optimizing sponsored search advertising for each TV-advertised brands and their opponents. We additionally document the mechanisms driving such…