By measuring the campaign results, you can see what goes wrong (or right) and improve and iterate. If you recall the key metrics we shared above (see establishing goals). Having the perfect schedule is pretty important as you start off your email campaign. You may find that you want to test out other times or days, and we recommend it! Just be sure to keep track of performance and see if one day or time works best for you and your brand.
Read more about Email Marketing here. Pay close attention to this data to get to know the importance of having more landing pages. Businesses have experienced 55% of growth when they expand their landing pages from 10 to 15.
Automate and optimize
You can send yourself a copy or use your email editor’s testing options. The top left corner of the email tends to be the initial focus of the reader if their native language is read from left-to-right. You can use this area to make your identity and purpose immediately clear, either by a concise, accurate description about the email or your brand logo. Make your header image clickable so that it’s easy for potential customers to land on your site. As we said at the beginning, email is the best marketing channel, driving the highest ROI.
Measure and analyze your email campaign results
Use language that can be easily understood and a design that is aesthetically pleasing to direct them to the pages you are trying to target. As a result, email marketing is widely considered one of the most effective online marketing tactics. Email marketing has produced the highest ROI of any marketing channel for the past ten years. In fact, for every $1 you spend on email marketing, you have the potential to earn $40. Also, like the Scott’s Cheap Flights email above, Wistia’s light and friendly tone is evident throughout this message.
Try to figure out which subject lines worked better and use similar tactics during your testing (more on that below). This is the fictional description of your ideal customer based on their purchasing behaviors. The goal of email marketing will define the whole scope of your strategy. For example, a local jewelry store won’t be able to run hyper-personalized campaigns because it probably won’t have machine learning capacities to optimize recommendations. Overall, the roadmap should include an email content plan and a schedule for each marketing campaign. We mentioned that gathering testimonials could be the solution.
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Chloe West is a digital marketer and freelance writer, focusing on topics surrounding social media, content, and digital marketing. She’s based in Charleston, SC, and when she’s not working, you’ll find her playing card games or watering her plants. Once you’ve got the hang of things, automate your email marketing strategy to make your business grow even faster. Even more than subject lines, calls to action, and copy, email marketing success hinges on reliable email deliverability. Your goals can be specific or broad — as long as they fit with your business and your audience. In either case, having a clear, measurable goal will make it easier to create your email content.
The body of your email is where you have the opportunity to showcase your value proposition, product, or service, and demonstrate how it can specifically benefit your prospect. Keep it concise, focusing on their needs and highlighting the tangible advantages they can gain by engaging with you. And if you really want to stand out, don’t be afraid to inject some personality into your subject lines. Get creative, use catchy phrases, or sprinkle in some emojis to catch the recipient’s eye and set yourself apart from the masses. Lemlist covers all the essentials, including email warm-up, automated sequences, engagement tracking, and follow-ups. But where it shines is in its exceptional personalization features.
Similarly, if you’re struggling with proper brand awareness, the solution could be educational guides, product overviews, carefully-planned messaging and positioning, etc. One of the most popular streaming platforms, Twitch stepped into the marketing scene in 2019, launching its first-ever campaign. Around 2020, they also tapped into email marketing by launching yearly recap campaigns. How to market your business while maintaining your brand voice will come down to your company’s personality. Your brand voice should also be appropriate to your industry and service.
The email marketing process is definitely a process of learning. After establishing your goals, selecting the type of campaign you want to send, gaining some audience, and setting up your schedule, the next step is to actually build your campaign.
When starting an email campaign, decide what you want the campaign to achieve for your business. A precise goal will direct you through the process and assist you in making important decisions. The audience is hooked and informed about product updates with email newsletters. This is a significant way of familiarizing your audience and prospects with your business.
